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The Magical Butterfly® born from a love story!

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About us

Mariano Vilaplana, 1956

Once upon a time, there was a brilliant inventor who was trying to spread his feelings by spreading his wings. He had conceived a wild idea to seduce his beloved.

Developing a clever assembly of metal wire, elastic, and brightly colored paper, he created a miniature flying object in the shape of a butterfly.

Then he wrote his message on its wings and slipped it into a letter before sending it by mail… Upon opening the envelope, this extraordinary butterfly, in its magical flight, came to deliver to the young girl the testimony of his feelings.

Surprised and deeply moved by the originality of this gesture, the young girl agreed to meet him. The love at first sight was so mutual that a love story began. This love story, worthy of a fairy tale, lasted for more than 60 years!

Nearly half a century later, this revolutionary invention unknowingly became the “First Flying Concept” in the history of correspondence.

THE STORY

Magic Flyer International™

  • 1968From this poignant and poetic story, David Vilaplana is born.
  • 1993David Vilaplana is 25 years old. He is an artistic agent and takes care of his father's affairs. Mariano Vilaplana, the artist, the poet, the brilliant inventor, attracts the attention of personalities and the media. It is then that David meets the famous TF1 host Christophe Dechavanne, who wants to welcome him to his show «Coucou c’est Nous !».

    And it is live on French television, under the amazed eyes of 4 million viewers, that David discovers the Flying Butterfly that is at the origin of his birth. The success is immediate, and requests flood in from all over the country.
  • 1995It is under the sun of the South of France that he creates the company NOVAPOLIS From the Latin Nova (New) and Polis (City), a symbol in ancient Greece of a community of free and autonomous citizens.

    The company has big plans! To develop inventions and create innovative products with the sole objective of making dreams come true. David Vilaplana then decides to mass-produce his flagship product, which he names "the Magical Butterfly®." Under the success of international radiance, the company and the butterfly become one. David Vilaplana then transforms Novapolis into Magic Flyer International.

    From its beginnings, professionals were the first to embrace this revolutionary French invention, now considered by the world's greatest references as the "FIRST FLYING CONCEPT IN THE HISTORY OF CORRESPONDENCE".
  • 2021Proud of its multiple trophies, the Magical Butterfly® holds to this day the absolute record for Direct Marketing Campaign Return Rate. In 25 years, Magic Flyer International has progressively established itself in the sectors of mass distribution (card shops, bookstores, toys) as well as corporate communication and events.
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THE VALUES

The French company in the world

In the social sphere, the Magical Butterfly® is a symbol of hope for associations. Among its most beautiful stories, the involvement of Magic Flyer International™ as a “patron” of the association Magie à l’Hôpital, contributed in 2014 to delighting many children invited to the Palais de L’Élysée in the 8th arrondissement of Paris, France. 

Its participation in the event «NOËL À L’ÉLYSÉE» alongside François Hollande, President of the French Republic, and many personalities, revealed an endless source of strong emotions that forever marked its destiny.

The Magical Butterfly® is also a symbol of the integration of women in prisons in the south of France. There, while delicately taking shape, it contributes to social reintegration.

More than a philosophy, Magic Flyer International™ possesses a heritage to share.

Its determination to transmit with its Magical Butterfly® messages of universal love and joy to all corners of the world knows no bounds..

Magical Butterflies®

Magical Butterflies in Canada

Mariage Déco Belle Nuance is an importer, distributor, and wholesaler specializing in wedding supplies in Canada, and the exclusive distributor of Magical Butterflies in Canada!

•  Our online store offers personalized and affordable services for all budgets, with a wide selection of products for engagement parties, ceremonies, and receptions.

•  We provide you with a variety of themes and styles tailored to your tastes.

•  Our goal is to provide inspiration and solutions to make your wedding unique and memorable.

•  We are at your disposal to help you find what you are looking for.

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